Developer excited about challenge

During the past two decades, Cha said his family and the company have kept a relatively low profile in Thailand, operating the successful five-star Sukhothai Hotel on Sathorn Road and developing several small properties. Currently, Cha is in charge of developing 196 ultra-high-end condominium units on 7 rai of property attached to the Sukhothai. "This project will be one of the most high-profile things the family has done in Thailand in the past five or six years," he said.